Are you new to using Instagram to promote your jewelry business and feel intimidated by the learning curve? Or perhaps you have the hang of Instagram but need some inspiration to develop it further? Join me on April 20th as I present a workshop to the GIA Alumni DC Chapter on How To Creatively Market Your Jewelry Business. This session will go in-depth to help you understand the nuances and culture of Instagram while also inspiring you to post creatively and effectively about your products and business. Photo tips, useful hashtags, etiquette, collaborations, turning followers into customers, linking to Twitter and Facebook, and more will all be covered. By the end of the workshop you will feel excited about marketing your business on this creative and useful social media platform! Check out the GIA Alumni DC Chapter website for RSVP details. 

Join Molly Clarke, Finance Director of the Etsy NY Street Team, at the annual Etsy Canada Captains' Summit, as she discusses managing team finances and offers recommendations for best practices. Part 1 of the workshop is a high-level discussion using Molly’s experiences on the Etsy NY Street Team to show challenges that team treasurers may face and potential solutions to improving and streamlining team finances. Part 2 of the workshop is a more in-depth discussion on helping you refine the bookkeeping methods of your team through key best practices. Part 2 will cover helpful techniques for collecting member dues, budgeting, maintaining transparency, managing events, and seeking sponsorship for your team. There will also be advice on creating a solid business structure for your team, including the organization of your Board and the benefits of registering as a non-profit. By the end of this session you will have the tools you need to take your team’s finances to the next level!

Are you new to using Instagram to promote your jewelry business and feel intimidated by the learning curve? Or perhaps you have the hang of Instagram but need some inspiration to develop it further? Join me on May 17th as I present a workshop to the GIA Alumni Manhattan Chapter on How To Creatively Market Your Jewelry Business. This session will go in-depth to help you understand the nuances and culture of Instagram while also inspiring you to post creatively and effectively about your products and business. Photo tips, useful hashtags, etiquette, collaborations, turning followers into customers, linking to Twitter and Facebook, and more will all be covered. By the end of the workshop you will feel excited about marketing your business on this creative and useful social media platform! Check out the GIA Alumni Manhattan Chapter website for RSVP details. Ticket price includes dinner -- cash bar is also available. Non-GIA Alumni members are encouraged to attend!

Are you a small business owner who is new to using Instagram to promote your business and feel intimidated by the learning curve? Or perhaps you have the hang of Instagram but need some inspiration to develop it further? Join us on May 12th from 7-9pm at Founders Workspace in Windsor Terrace, Brooklyn for this workshop on How To Creatively Market Your Business. This session will go in-depth to help you understand the nuances and culture of Instagram while also inspiring you to post creatively and effectively about your products. Photo tips, useful hashtags, etiquette, collaborations, turning followers into customers, linking to Twitter and Facebook, and more will all be covered. By the end of the workshop you will feel excited about marketing your brand on this creative and useful social media platform! We will be a small group so there will be the ability for personal feedback and attention. Let us know your Instagram handle in advance if you would like a critique towards the end of the workshop. Space is limited -- RSVP now before the tickets are all gone! 

Join the Women's Jewelry Association for a dynamic panel discussion at the Museum of Art and Design with three Instagram experts and learn how you too can take your jewelry, brand, and personal passion to the next level with this social-photo sharing platform. With Molly Clarke of Rock That Gem and The Ring Liaison (that's me!), Liz Kantner of Todd Reed, Natalie Bos Betteridge of Jewels du Jour, and moderated by Peggy Jo Donahue of Donahue Communications. You'll learn how to grow your fans, sell through the platform, and improve your editing skills. Reserve your tickets now -- this event is open to WJA Members and Non-Members. There will be drinks at a local spot afterwards to continue the discussion and network!